For over a decade, Proactiv Entertainment has played a key role in bringing WWE to Spain and the UAE, turning arenas into stages of sold-out shows and historic firsts. From the electric atmosphere of Madrid and Barcelona to debut events in Valencia, Zaragoza, and A Coruña, and extending the thrill to the Middle East with the WWE Live Dune Bash Tour in Dubai (2016), every event has delivered a powerful mix of athleticism, drama, and high-octane action.

Fans have witnessed unforgettable moments featuring WWE Superstars from RAW and SmackDown, including Randy Orton, Cody Rhodes, Charlotte Flair, and The Bloodline. In 2025, WWE made history with the first-ever live broadcast of Friday Night SmackDown from Spain, drawing over 12,000 fans to Barcelona’s Palau Olímpic de Badalona.