We don’t organize events, or produce shows and exhibitions, or even promote concerts and artists. We prefer to say that we generate emotions…
And we’ve been doing it for more than 35 years, during which we have evolved, crossed borders and reinvented ourselves. This is how…
As master producers, we pride ourselves on curating exceptional shows that transport audiences to breathtaking realities. With meticulous planning, state-of-the-art technology, and a passion for innovation, we transform concepts into grand spectacles that leave a lasting impact.
We believe in the power of diversity, embracing artists from all walks of life to create shows that resonate with a global audience.
We are the leading show promoter bringing the magic of live performance to life. Our passion is to create unforgettable experiences for artists and audiences alike. As promoters, we pride ourselves on our ability to connect artists with their fans and deliver moments that stick in the memory.
We believe in the power of creativity, and our promotional strategies go beyond the conventional. Leveraging digital platforms, powerful marketing, and immersive campaigns, we reach out to fans worldwide, creating a vibrant community of enthusiasts for each show.
As master producers, we pride ourselves on curating exceptional shows that transport audiences to breathtaking realities. With meticulous planning, state-of-the-art technology, and a passion for innovation, we transform concepts into grand spectacles that leave a lasting impact.
We believe in the power of diversity, embracing artists from all walks of life to create shows that resonate with a global audience.
It has been 35 years since Horacio Renna laid the foundation stone of Proactiv Entertainment. From a small office in Barcelona, three and a half decades later, it has today become the leading promoter in Spain in the production and organisation of large-scale shows, national and international exhibitions and music concerts. The head office is still based in Barcelona and currently has offices in Madrid and Abu Dhabi.
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