Proactiv Entertainment is a leading producer of live music and experiential events around the world. 

In the more than three decades of the company’s history, we have implemented our work model and our philosophy in all types of events.

We work with top talent and brands to stage concerts and festivals, touring and immersive experiences based on established intellectual property, and live productions of family shows, theatre, musicals, and other entertainment.


For more than 35 years, PROACTIV ENTERTAINMENT has specialized in creating experiences and live shows for the whole family. Some of the most important licenses in the world have trusted Proactiv to manage their tours. 

Brands such as Disney on Ice, Disney Live!, The Lion King, WWE Live, Hamilton, the Harlem Globetrotters, Monster Jam, Harry Potter In Concert, Star Wars In Concert, Walking with Dinosaurs, Marvel Universe Live and Peppa Pig, among others.


We work with nationally and internationally renowned musical artists, as well as new stars and festivals. Several of our concerts have been sold-out, even two days in a row, or breaking attendance records at venues such as the WiZink Center in Madrid.

And in music, Proactiv Entertainment’s live music shows and events have included performances in Spain by Andrea Bocelli, Malu, Juan Luis Guerra, Dani Martin, Juanes and Maluma, among others.


We have adapted our experience creating shows with major licenses, philosophy and strategy to produce our own shows developing new concepts. We have worked with art, sports institutions, or lightrails sending thousands of tickets.

Right now, our experience ranges from the production of plays, to exhibitions of worldwide scope, such as Meet Vincent van Gogh, Christmas Garden, Barça The Exhibition, Secret Garden Experience, among others.


At Proactiv Entertainment we are committed to create unique and unforgettable experiences that connect with all types of audiences. Exciting and innovative projects that exceed expectations around the world.

After so many years, we have discovered that the best formula is to work collaboratively across all departments of the company, whether as promoters or producers. This is how we do it:










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