Maluma made history in 2022 with his Papi Juancho Europe Tour, breaking the all-time attendance record at Madrid’s Movistar Arena with more than 17,200 fans –surpassing the previous mark set by Metallica in 2018. Powered by a spectacular 360º stage production, the show marked a milestone in Spanish live music and affirmed Maluma’s dominance on the global stage.

In 2025, the momentum continued with the +PRETTY +DIRTY Tour, also produced by Proactiv Entertainment, expanding his reach across the Iberian market. With five out of five sold-out arenas –three in Madrid, one in Barcelona and one in Lisbon–, Maluma drew over 64,000 fans in Spain and more than 78,000 including Portugal.